UTM Link Builder
Add campaign tracking to a link.
Your text stays on your deviceHow?
utm_source, for example newsletter or google
utm_medium, for example email or cpc
utm_campaign, for example spring_sale
utm_term, for paid search keywords
utm_content, to tell links or ads apart
Writes the parameter values in lower case
How to build a UTM link
- Paste the link you want to track.
- Fill in the campaign source, medium and name, and the term and content if you use them.
- Copy your tracking link and use it in your email, ad or post.
Questions
What are UTM parameters?
Tags added to the end of a link that tell your analytics where a visit came from, such as a newsletter or an ad, and which campaign it belongs to.
Which fields do I need?
Most analytics tools expect at least the source, the medium and the campaign name. Term and content are optional, for paid search keywords and for telling links apart.
What happens to spaces and symbols?
They are encoded, so a space becomes %20 and & becomes %26, and the link still works. Parameters already in the link and its
Is my link opened or sent anywhere?
No. The link is built inside your browser and never visited, checked or sent.